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QMAil: July 2008

In this ISSUE:

EXHIBITIONS: The Real Pepsi Challenge: Breaking the Color Barrier in American Business | Corona Plaza, Center of Everywhere v2: Four Site-Specific Projects | A Watershed Moment: Celebrating the Homecoming of The New York City Water Supply Model | CLOSING: 475 KENT Lives (QMA at the Bulova Corporate Center)

EVENTS: The Real Pepsi Challenge Film Series: Advertising, Race, and Representation | MetLife Foundation presents First Sundays for Families: Advertising is Creative | Passport Fridays 2008 | Reception for New Exhibitions | The Real Pepsi Challenge Panel Discussion: Race and Gender in Business | CINEMAROSA - Queens Only Queer Film Series | Ecuadorian Film Program

QMA INFORMATION: Permanent Exhibitions | Special Announcements | Learning Programs & Workshops | For Seniors | Credits | Subscribe to QMAil

July masthead: New Croton Dam and spillway, April 19, 1912. Photos courtesy of NYC Department of Environmental Protection.

CURRENT EXHIBITIONS

The Real Pepsi Challenge: Breaking the Color Barrier in American Business

Extended through September 7

Years before the official Civil Rights Movement galvanized countless Americans, the Pepsi Corporation boldly took steps to integrate corporate America from as early as 1940. Based on Stephanie Capparell's groundbreaking book, THE REAL PEPSI CHALLENGE: The Inspirational Story of Breaking the Color Barrier in American Business, (Wall Street Journal Books/Free Press) this exhibit showcases the plight of some of the first African-Americans to hold professional corporate jobs in this country. Pepsi-Cola CEO Walter S. Mack headed the call of the black leadership of the day and hired an all-black sales team to sell his cola to American blacks. To pull the first sales team together-two men and a woman-for his then-fledgling business, he hired a black sales manager and invented the concept of the business internship as we know it today.

QMAPepsi's black sales team members were traveling salesmen in the time of Jim Crow segregation laws, which forced them to sit at the back of buses, travel in separate train cabins, eat behind screens on trains, and find hotels and restaurants that would serve them. In its effort to exploit the untapped special market (some 30 years before niche marketing became a business staple), the team hired some of the first professional black models and designed some of the first advertisements to portray blacks as middle-class citizens enjoying the American Dream. In 1992, team member, Harvey C. Russell, became the first African-American promoted to vice-president in a major corporation. Today, in the new millennium, PepsiCo's female CEO is India-born Indra Nooyi.

The exhibit includes a variety of photographs from the private collections of special-markets team members; dozens of Pepsi black-media advertisements from the era; interview transcripts taken from close to 100 hours of voice interviews with seven surviving team members; pages from black weekly newspapers, photocopied from microfilm; and an array of color and black-and-white prints depicting corporate events, meetings and team members then and now.

event creditsevent creditsThe exhibition is based on the book, The Real Pepsi Challenge (Wall Street Journal Books/Free Press) by Stephanie Capparell.
THE REAL PEPSI CHALLENGE is funded by PepsiCo Inc., and The Queens Borough President Helen Marshall. Additional support provided by NYC Department of Cultural Affairs and New York State Council on the Arts.

Corona Plaza, Center of Everywhere v2: Four Site-Specific Projects

July 13 - October 12

Corona Plaza, Center of Everywhere v2: Four Site-Specific Projects is a group of four public, site-specific and temporary artworks commissioned by the Queens Museum of Art as part of "The Heart of Corona," a larger initiative conceived to assist members of the Corona community by offering health resources and beautification projects, and activating the area's public spaces. Together, these four artworks recognize the beauty and possibilities that can be found daily life, while highlighting the importance of the Museum's relationship to the broader community.

qmaInstalled in various locations around the neighborhood and expanded upon here in the Museum, Center of Everywhere hones in on visual and experiential subjectivities of community life. Personal narratives are the starting point of both Lin+Lam's Unisex and Mike Estabrook's The Adventures of La Coronita. While both begin with a survey format, Lin+Lam focus on local artists, specifically hair dressers, barbers, and stylists, and Estabrook's series of videos and comics is scripted by individuals from a range of community organizations. Miguel Luciano's Pimp my Piragua captures the fantastic story of a day in the life of a pushcart vendor who sells shaved ice, a metaphor for bling culture and the accumulation of wealth. Working with an entirely different transparent material is vydavy sindikat whose Spectacle Path distorts visual information through the use of Fresnel lenses arranged on storefronts and other architectural details of the neighborhood. Corona Plaza Center of Everywhere is curated by Sara Reisman.

A Watershed Moment: Celebrating the Homecoming of The New York City Water Supply Model

On long term view

In 1937, New York City was in preparation for the 1939's World's Fair, the first of two in Flushing Meadows Corona Park. To celebrate the immense and intricate inner-workings of the City, various agencies were invited to produce exhibitions for the New York City Pavilion (now the Queens Museum of Art). The Board of Water Supply (today's Department of Environmental Protection) commissioned the Cartographic Survey Force of the Works Progress Administration to create a magnificent scale model of the New York City watershed, a relief map measuring almost 700 square feet and weighing 10,000 pounds. Tracing the City's water supply system from the outermost, upstream tributaries of the Delaware River to sea level at the Nassau County line, the watershed model identified the various aqueducts, water shafts and drainage basins that feed the City's water supply.

qmaDue to space limitations within the New York City Pavilion, the model was never exhibited in its entirety. After nearly 70 years in storage, the 27 completed panels were in desperate need of conservation. Through a collaboration between The Queens Museum of Art and the Department of Environmental Protection, the plaster and wood relief map was sent to McKay Lodge Fine Arts Conservation Lab in Oberlin, Ohio for one year of treatment. In time for its 70th anniversary, the model has been restored to its original brilliance and returns to its intended home in the New York City Building where it will remain on long-term loan. In celebration, the QMA and DEP will commemorate this momentous homecoming with an exhibition featuring the model, historic documentation, and contemporary photographs of the New York City watershed.

Conservation of the New York City Watershed Model was executed by MaKay Lodge Conservation Laboratory, Inc. (Oberlin, OH).
Funding for the conservation was provided by the New York City Department of Environmental Protection through the New York City Department of Cultural Affairs.

On view at the QMA at the Bulova Corporate Center: 475 KENT Lives

Closing Sunday, July 13, 2008

QMA

On a cold January evening, residents of 475 Kent Avenue, artist lofts and studios on the south waterfront of Williamsburg, Brooklyn, were evacuated from their home by the FDNY. A thriving arts community, 475 Kent Avenue is home to over 200 artists, curators, musicians and other creative professionals who are at the heart of the city's creative pulse.
475 KENT Lives, a group exhibition of 23 artists at the Bulova Corporate Center (a Satellite Gallery of the Queens Museum of Art) celebrates the vital contributions of these artists as they battle to return to their homes and workplaces while calling attention to the increasing vulnerability of New York's creative communities. 475 KENT Lives, organized by independent curator Koan-Jeff Baysa, and coordinated by artist Lisa Mordhorst (both 475 Kent residents) and the Queens Museum of Art, opens April 9 at the QMA Gallery at the Bulova Coporate Center in Jackson Heights, Queens.

Participating artists:
Kanoa Baysa, Lee Boroson, Jennifer Byxbee, Melissa Clarke, Jeremy Dean, Alison Dell, Emma Dewing, Asa Elzén, GGrippo, Kirsten Hassenfeld, Hollis Jeffcoat, Vibeke Jensen, Betsy Kelleher, Simon Lee, Deborah Masters, McDavid Moore, Lisa Mordhorst, Cecilia Rodhe, Eve Sussman, Rob Swainston, Shimpei Takeda, Michael Weintrob and Markus Wetzel.

475 KENT Lives is made possible by Blumenfeld Development, Ltd.

SPECIAL EVENTS

The Real Pepsi Challenge Film Series: Advertising, Race, and Representation

Throughout July

In the late 1940s, America became what Fortune magazine called "the one great glittering Bazaar left" in a world reeling from the aftermath of World War II. Americans were besieged by countless ads as the job of salesman became a popular and lucrative career choice. Meanwhile, prominent companies such as Pepsi-Cola began to tear down color barriers as they chased the dollar of the increasingly affluent African-American market. The exhibition, The Real Pepsi Challenge: Breaking the Color Barrier in American Business, based on author Stephanie Capparell's, The Real Pepsi Challenge (Wall Street Journal Books/Free Press), features the corporation's early efforts to hire black salesmen in an unfavorable racial climate. Supported by Pepsi-Co's CEO at the time, these business pioneers fought to integrate the workplace, and helped affirm the image of African-Americans as employees, consumers and equal citizens. This provocative series features key films from 1947 to 1961 which complement the exhibition's themes-from the growing power of advertising to the evolution of African-American imagery.

event creditsevent creditsThe Real Pepsi Challenge Film Series is supported by PepsiCo Inc., Borough President Helen Marshall, NYC Department of Cultural Affairs, and New York State Council on the Arts.

Saturday, July 5, 3 - 5 pm

event credits

Joe Louis Story (Robert Gordon, USA, 1953, min, B&W)
The life and career of Heavyweight Champion Joe Louis, who held the title for 12 years--longer than any other boxer in history--and who had to not only battle opponents inside the ring, but also racism outside it. Hilda Simms, the first major black star of Broadway, plays Mayva Louis. She was married to one of the Pepsi sales team.

Monday, July 7, 2 - 5 pm

event credits

Pinky (Elia Kazan, USA, 1949, 102 min, B&W)
Cid Ricketts's controversial novel about miscegenation comes alive in this deliciously melodramatic film starring Jeanne Crain, Ethel Waters and Ethel Barrymore. Pinky, a proud, fair-skinned black woman, leaves her small southern hometown to attend nursing school up north. In Boston, Pinky "passes" for white and lives freely, unfettered by racial discrimination. Ignorant of her racial identity, a white suitor falls in love with her and the adventure continues upon her return to Alabama.

Monday, July 14, 2 - 5 pm

event credits

Gentleman's Agreement (Elia Kazan, USA, 1947, 188 min, B&W)
Oscar-winning adaptation of Laura Hobson's novel about anti- Semitism starring Gregory Pec as a well-known writer at a progressive New York magazine who decides to tackle a story on antisemitism by pretending to be Jewish. Also starring John Garfield and Dorothy McGuire.

Monday, July 21, 2 - 5 pm

event credits

Home of the Brave (Mark Robson, USA, 1949, 88 min, B&W)
Based on the play by Arthur Laurents, this film recounts the story of a young black private (played by James Edwards) who suffered a nervous breakdown and a psychosomatic paralysis. If he can overcome his anger and frustration,he might justwalk again.One of the first Hollywood films to take on the race.

Monday, July 28, 2 - 5 pm

event credits

The Defiant Ones (Stanley Kramer, USA, 1958, 97 min, B&W)
Sidney Poitier and European-American racist (Tony Curtis) play two escaped convicts shackled together as they flee from police in the segregated South.

qma Presents First Sundays for Families at QMA: Advertising is Creative

Sunday, July 6, 1 - 4:30 pm

qmaSponsored by MetLife Foundation, First Sundays for Families at the QMA are designed to engage participants of all ages in a fun and unique array of free, family-friendly activities on the first Sunday of every month. In conjunction with our special exhibit, The Real Pepsi Challenge, which will examine the history of the Pepsi-Cola Company as the first major company to market its product specifically to an African-American audience, participants will be able to examine iconic advertisements from the 1940s - 50s as well as contemporary ads that target products to young people. Families will then create their own ads and/or jingles that will be performed live by guest musician, Gabriella Callendar of the group Mahina Movement. Visitors will also be able to treat themselves to a Pepsi ice cream float and make Pepsi bottle cap sculptures in our art studios.

Passport Fridays 2008

Fridays from July 11 - August 22, 6:30 - 10 pm

American Express and the Queens Museum of Art present Passport Fridays 2008: 4th Annual International Film, Dance and Music Series Leave your baggage at home and bring a picnic blanket out to Flushing Meadows Corona Park for the QMA's Passport Fridays Free International Outdoor Film, Dance and Music Series. The weekly outdoor festivities feature dance performances by participants in the QMA/TOPAZ Arts Dance in Queens Residency Program, and continue with a live concert and film screening from one of the many countries that fuel Queens' cultural & artistic vitality. Complementary shorts films will precede each feature film and are co-presented with Arts Engine's Media That Matters Film Festival. West Africa, Brazil, Morocco, China, Ecuador, India, and Mexico are on your all inclusive summer itinerary.

Dance and Music programs begin at 6:30 pm followed by the Film program at 8 pm each Friday. No raindates! In Case of Rain, program moves inside of museum.

qmaAmerican Express presents Passport Fridays 2008 at the Queens Museum of Art.

Additional support for Passport Fridays 2008 has been provided by the New York City Department of Cultural Affairs, New York State Council on the Arts, Independence Community Foundation, MetroPlus Health Plan and Elmhurst Hospital. Click for more Passport Fridays details.
qma

Passport Fridays - WEST AFRICA

Friday, July 11, 6:30 - 10 pm

qmaDANCE&MUSIC: Ballet International Africans presents live drumming & West African dance by both their adult ensemble and children's troupe. Plus they will do an introductory workshop for those who want to learn some basic African dance moves to impress their friends. Headed by Director Amina Heckstall, BIA aims preserve the traditions and cultural arts of the African Diaspora from its beginnings in Africa to its many branches throughout the Americas.
FILM: Kirikou and the Wild Beasts / Kirikou et les betes sauvages (Michel Ocelot and Benedicte Galup, France , 2005, 75 min, France, in French with English ST)
The sequel to the animated family favorite Kirikou and the Sorceress finds the old narrator exclaiming that there is still more of Kirikou's story to tell. This new film looks at four separate magical encounters between the quick-witted child and an evil witch who threatens his small village.
Bursting with color and life, the film also paints a positive portrait of communal life in Africa, and extols the values of working together. Featuring music by Youssou N'Dour, Rokia Traore, and Manu Dibango. Co-presented with African Film Festival.

Passport Fridays - BRAZIL

Friday, July 18, 6:30 - 10 pm

qmaMUSIC: Blending banging beats with sharp lyrics, Eli Efi & Laylo bring forth the best of Brazilian Hip Hop. Eli Efi hails from Sao Paulo, and founded the legendary rap group DMN. Now with Laylo, a Domincana DJ, activist, and filmmaker from the Bronx, they bring hip hop back to a place where MCs rocked alongside DJs to move the crowd but with an international flavor with Eli Efi rhyming in Portuguese and Laylo always finding a way to blend some Samba or Salsa into the brew.
DANCE: Carioca Capoeira & Samba Group featuring Mestre Cariaoca, Mestre Bom Jesus and Mestre Ariranha in a presentation of live Brazilian martial arts, music, and dance.
FILM: Antonia (Tata Amaral, Brazil, 2006, 90 min, Portuguese with English ST)
Determined to escape their poverty-stricken lives, four talented young women living on the outskirts of Sao Paulo, Brazil, form an all-female rap group but find their road to success is riddled with sexism, racism, and violence. One by one, they succumb to their grim realities ... until they discover that out of struggle comes strength, and out of strength, the courage to continue on.
Preceded by trailer to Estilo Hip Hop, a documentary directed by DJ Laylo, which chronicles the revolutionary Hip Hop movements of Brazil, Chile, Mexico, and Cuba. Funded in part by the ITVS, it will air nationally on PBS in 2008. Co-presented by Nomadic Wax and Cinema Tropical.

Passport Fridays - MOROCCO

Friday, July 25, 6:30 - 10 pm

qmaMUSIC: Rachid Halihal Ensemble will play traditional music from the North African repertoire. A native of Fez, Rachid is a world-class musician who plays multiple styles of Moroccan music including Andalus, Gnawa, Sha'abi, and Jahjouka, in addition to classical Egyptian and Lebanese Debke. Followed by set from DJ Alias. DJ Alias spins spinning the best Arabic & Moroccan Hip Hop. He has monthly sets at such Brooklyn venues as Ripple, Soda, and Moe's.
DANCE: Evie is dancer and poet who performs with her students as Dance of the Word. They have been performing belly dancing, the ancient dance art of the Near and Mid-East, regularly since 2004, both to poetry as well as to the dance's traditional music.
FILM: I Love Hip Hop in Morocco (Jennifer Needleman, Joshua Asen, United States/Morocco, 2007, 90 min, Moroccan Arabic, French, English ST)
A feature-length documentary following a group of young Moroccan Hip Hop artists pursuing their dream of staging Morocco's first ever Hip Hop Festival. The film documents their struggle to overcome the strong resistance they meet up with, as well as their initiative in raising the necessary funds to achieve their, seemingly impossible, goal. Viewers are taken on a journey where they get acquainted with the self-motivated Hip Hop artists on a personal level. Co-presented with Alwan for the Arts.


Reception for Corona Plaza, Center of Everywhere v2: Four Site-Specific Projects AND A Watershed Moment: Celebrating the Homecoming of the Relief Map of the New York City Water Supply System

Sunday, July 13, 3 - 6 pm

qmaFor the second year, QMA has commissioned four emerging artists - Mike Estabrook, Lin + Lam, Miguel Luciano and vydavy sindikat - to produce temporary site-specific art in Corona Plaza (Roosevelt Ave @ 103rd Street), just a few blocks away from the museum's home, Flushing Meadows Corona Park. Pick up a guide map to the projects at QMA's Lobby Project Room which will feature an exhibition to orient visitors to the offsite-projects. Join curator Sara Reisman and participating artists for a gallery chat from 4 - 5 pm.

The Real Pepsi Challenge Panel Discussion: Race and Gender in Business

Saturday, July 26, 3 - 5 pm

The Real Pepsi Challenge curator Stephanie Capparrel will moderate panelists from business and academia in a discussion on the history and current status of workplace diversity and inclusion. Participants include:
JONATHAN BEAN, professor of history, Southern Illinois University, on how black civil-rights leaders have courted corporations in the struggle for fair employment.
ROBERT WEEMS, professor of African-American business and economic history at the University of Missouri, on the "desegregation of the dollar" and why it pays to pioneer.
ILENE H. LANG, president of Catalyst, the leading organization for research on women in business, on the expanding opportunities for women to advance to leadership roles.
JANNETTE L. DATES, dean, John H. Johnson School of Communications. Howard University, on efforts of her school and the American Association of Advertising Agencies to address the lack of diversity at all levels of the advertising industry.

CINEMAROSA - Queens Only Queer Film Series - Films Screenings and Motion Art Workshop for LGBT Families

Sunday, July 20, 3 - 5 pm

qmaTransparent (Jules Rosskam, USA, 2005, 61 min)
Explores family, parenting, and gender identity through the extraordinary stories of transsexual parents. This feature documentary gives voice to a group of female-to-male transsexuals living in the United States who have given birth and, in all but a few stories, gone on to raise their biological children. The film reveals the diverse ways in which each participant reconciles with giving birth and being a biological mother with a masculine identity. The first-person accounts also explain how gender transition affects the relationships of families, the community, and the children involved.
Preceded by
qmaFairy Tales: Next Generation (Don Newcomb, USA, 2004, 15 min)
A hilarious animated story where all your favorite fairy tale characters are grown up and have marriage-aged children, and are ready for experimenting with their identity and friendships.

After the screening join us for a workshop where parents will work with their kids in the creation of Flipbooks, Motion Cards, and Picture Taking. Plus light refreshments, ice-cream yogurt, and party favors provided courtesy of Gay Parent Magazine in celebration of its 10th Anniversary as a newsprint magazine featuring personal stories of LGBT parents from across the country and around the world. Co-Presented with Gay Parent Magazine. For more information, visit CINEMAROSA.

Ecuadorian Film Program

Saturday, July 26, 6:30 - 9 pm

qma

Join us for a special presentation of Ecuadorian Documentary films by director Fausto Hidalgo. Ecuador Profundo / Deep Ecuador is a series of two documentaries: Jornada de Pesca / A Day of Fishing and Madera de Oyacachi / Wood from Oyacachi. All films in Spanish only - no subtitles. The director and producer will be in attendance.


event credits

Public Events at the Queens Museum of Art are supported in part by the Institute of Museum and Library Services, Ford Foundation Partners for Livable Communities, J. M. Kaplan Fund, and Independence Community Foundation.

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QMA

QMA INFORMATION

Location

New York City Building
Flushing Meadows Corona Park
Queens NY 11368
TEL: 718 592 9700

Click for Museum directions

SUMMER Hours

June 5 - September 1
Wednesday - Sunday: 12 - 6 pm
Friday: 12 - 8 pm

Closed Monday & Tuesday
With the exception of Learning Programs & Workshops

Admission

Admission is by suggested donation. Adults: $5
Senior and Children: $2.50
Members and Children
under five: Free

Unisphere Café

Open every weekend — featuring small plates, sushi, desserts and beverages. Lunch with a view of the Unisphere.

unisphere cafe

PERMANENT EXHIBITIONS

The Panorama of the City of New York

pano

A perennial favorite of all who have visited the museum, the Panorama of the City of New York originally commissioned by Robert Moses for the 1964 World's Fair, is the largest architectural scale model in the world. At 9,335 square feet, it includes the 320 square miles and 895,000 buildings that comprise the city. With a scale of 1 inch:1200 feet, the Panorama offers a truly unique view of the five boroughs, one that has left the six million people who have seen it in awe. As the lights fade and night falls on New York, viewers can experience the unique view of the city at night, with the city's streets glowing with activity.

pano

Tiffany: The Glass

This installation of Tiffany glass from the Neustadt Collection of Tiffany Glass is the first to focus solely on the flat sheets of opalescent glass Louis C. Tiffany used to create the spectacular leaded windows and lamps for which he is best known. Tiffany: The Glass delves into some of his explorations into the replication of flower petals, autumn foliage, sunsets and even angels' wings.

neustadt

SPECIAL ANNOUNCEMENTS

Call for Artists

Queens International 2008

An invitation to artists of all media, who currently live and/or work in the borough of Queens to have their work reviewed for possible inclusion in the QMA biennial, Queens International.

DEADLINE: August 1, 2008 (postmarked).
More information is available here.

QMA at Bulova Corporate Center

The Queens Museum of Art seeks exhibition proposals both from New York artists for one-person exhibitions and from independent curators for either one-person or group exhibitions to be held at the Museum's satellite gallery at Bulova Corporate Center in Jackson Heights, Queens.
QMA at Bulova Corporate Center (75-20 Astoria Boulevard, Jackson Heights, NY 11370) presents three changing exhibitions each year.
More information is available here.

QMA to Expand

On October 4, 2006, the QMA released the highly anticipated architectural designs for the expansion project that will more than double the size of the museum and signal a new phase in the institution's history. The design, conceived by Grimshaw Architects with prime consultant Ammann & Whitney, allows the museum to occupy the whole of the New York City Building, thereby providing an additional 50,000 square feet of space for galleries, flexible public and special event venues, education studios, back-of-house facilities and visitor amenities. In addition, the design enhances the museum's visibility and its connection to the physical environment and community in which it is situated.

Click here to view additional information on the museum's expansion project.

Interested in volunteering at the museum?

The Museum Shop needs assistance Monday - Friday between 9 am - 5 pm. Please call Betty at 718.592.9700 x238 for more details.

LEARNING PROGRAMS & WORKSHOPS

Guided Tours

Free guided tours of the Museum's permanent and changing exhibitions are offered on Saturdays at 2, 3 and 4 pm and Spanish and English on Sundays at 1, 2, 3 and 4 pm. Ask the front desk for more information. Private tours for school and community groups can be arranged for a fee. Call 718.592.9700 x132 for more information.

The Scavenger Hunt

How many pickle pins can you find? This is just one of the unusual challenges that participants will encounter in the Museum's free Scavenger Hunt which encourages children and adults to look closely at the Museum's permanent collection of World's Fair memorabilia, and the 9,335 sq. ft model of New York City, The Panorama of the City of New York. Pick up an activity sheet (available in Spanish/English) at the front desk and begin your hunt. Those who successfully complete the challenge will be rewarded with a prize from our gift shop.

Sunday Family Art Workshops

Sundays, July 6, 13, 20 and 27, 1:30 - 4:30 pm
Take time from your busy schedules, get the kids away from their video games, and spend the day at the Queens Museum of Art making art as a family. The warm and creative atmosphere of our education studios encourages family interaction, individual expression, and family bonding as parent and child engage in creative problem solving. Grandparents and adult companions are also welcome. Children with special needs welcome. Adaptations available. Spanish translation available.
Children ages 5 through 12 and their adult companions. Free with museum admission. Drop In anytime between 1:30 - 4:30 pm.

QMA and the Park

Queens Museum of Art and Flushing Meadows Corona Park are honored to participate in The Immigrants & Parks Collaborative which connects immigrant New Yorkers with their local parks in ways that engage and benefit the entire community. We work to ensure our city's open spaces reflect our diverse communities through design, programming, and horticulture. The Collaborative, organized by the New York Immigration Coalition and Partnerships for Parks, and supported by The J.M.Kaplan Fund brings neighbors from all walks of life together to beautify their parks and strengthen their communities. As part of the Immigrant and Parks Collaborative the Queens Museum presents the first series of FREE Summer Programs, offering:

Art and Archery in the Park for Children
Saturdays, July 19 - August 9
11:30 am - 1 pm

Create and decorate your own bows and arrows and targets and then participate in the an Archery Competition on Saturday, August 16.

Painting at the Park Workshop
Saturdays, July 19 - August 23
2:30 - 4 pm

Create your own landscape painting with the help of an art educator. You can also borrow the Museums materials to finish your work.

adult

FOR SENIORS

The Film Series

In conjunction with the exhibition The Real Pepsi Challenge: Breaking the Color Barrier in American Business, the QMA presents a provocative summer film series for seniors on Monday afternoons featuring key films from 1947 to 1961 which complement the exhibition's themes-from the growing power of advertising to the evolution of African-American imagery. The Film Series is organized by Mark Ethan. Tapes obtained are courtesy of Columbia University's Film Division. QMA Theatre, 2 pm - free admission.


Monday, July 7: Pinky (Elia Kazan, USA, 1949, 102 min, B&W)
Cid Ricketts's controversial novel about miscegenation and racial identity comes alive in this deliciously melodramatic film starring Jeanne Crain, Ethel Waters and Ethel Barrymore.

Monday, July 14: Gentleman's Agreement (Elia Kazan, USA, 1947, 188 min, B&W)
Oscar-winning adaptation of Laura Hobson's novel about anti-Semitism starring Gregory Peck as a reporter who decides to tackle a story on anti-Semitism. Also starring John Garfield and Dorothy McGuire.

Monday, July 21: Home of the Brave (Mark Robson, USA, 1949, 88min, B&W)
Based on the play by Arthur Laurents, this film recounts the story of a young black private (played by James Edwards) who suffered a nervous breakdown. One of the first bold stances to openly take on the race issue in Hollywood.

Monday, July 28: The Defiant Ones (Stanley Kramer, USA, 1958, 97 min, B&W)
Tony Curtis and Sidney Poitier as two escaped convicts shackled together as they flee from the police in the segregated South.


Senior Programs at the QMA are supported in part by The City of New York Department for the Aging, NYC Councilmembers Melinda Katz and David Weprin, and Lehman Brothers.

event creditsThe Real Pepsi Challenge Film Series is supported by PepsiCo Inc., Borough President Helen Marshall, NYC Department of Cultural Affairs, and New York State Council on the Arts.


CREDITS

The Queens Museum is housed in the New York City Building, which is owned by the City of New York. With the assistance of the Queens Borough President Helen Marshall and the New York City Council, the Museum is supported in part by public funds from the New York City Department of Cultural Affairs, Institute of Museum and Library Services, City of New York Department for the Aging, New York City Department of Youth and Community Development, New York State Legislature, New York State Council on the Arts, and the National Endowment for the Arts.

sponsors

Major funding is also provided by the Altman Foundation, Ford Foundation Partners for Livable Communities, Carnegie Corporation of New York, Deutsche Bank Foundation, Charina Endowment Fund, John H. and Ethel G. Noble Charitable Trust, J. M. Kaplan Fund, PepsiCo Inc., MetLife Foundation, Lily Auchincloss Foundation, Silvercup Studios, Independence Community Foundation, Citi Foundation, The Pinkerton Foundation, The Greenwall Foundation, The Scherman Foundation, Inc., Madison National Bank, Werwaiss Properties Company, American Express, Dominick and Rose Ciampa Foundation, Commerce Bank, Roslyn Savings Foundation, The Barker Welfare Foundation, Crystal Foundation, Goldman Sachs & Co., Hughes Hubbard & Reed LLP, Neustadt Collection of Tiffany Glass, Pfizer Inc., Mathis-Pfohl Foundation, The New York Times Company Foundation, Consolidated Edison, Goode Realty Co., The Shops at Atlas Park, Altria Group, Inc., Blumenfeld Development Group, Ltd., Walter Kaner Children's Foundation, UBS, Cowles Charitable Trust, Merill Lynch, Milton and Sally Avery Arts Foundation, Consolidated Edison, Colgate-Palmolive Company, Lehman Brothers, Michael Tuch Foundation, Astoria Federal Savings, QMA's Board of Directors and our members.
The QMA is proud to be a Cultural Arts Partner of WNYC Radio.


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